What is Digital Marketing?
Digital marketing refers to all forms of marketing efforts that use different digital channels, including computers, smartphones, and other digital devices to promote your business online all over the world. From the website itself to various channels such as social media marketing, SEO, email marketing, content marketing, PPC, affiliate marketing, and blogging, beyond all these tactics fall under the criteria of “digital marketing.”
In 2021, it’s certain that if you don’t have a website or a strong online presence, you’re likely to lose lots of potential customers. That’s why you need a comprehensive digital marketing strategy that utilizes various platforms effectively and efficiently to gain a competitive edge for your business against competitors. There are various digital marketing strategies and tactics that you can use for promoting your business. But not all digital marketing strategies and tactics are the same and give you the same output in terms of profit. Some digital marketing strategies and tactics give amazing results to your business while others don’t. That’s why you should choose the right digital marketing strategies for your business to get maximum profit. The strategy which works well for your business depends upon your niche, target audience, and many other factors.
But in this blog, I will share the top five digital marketing strategies and tactics which you can use to grow as well as expand your business. You will have a clear idea about digital marketing strategies to boost your business growth. These top 5 digital strategies and tactics have proved to help companies improve their performance and brand awareness. If you apply them, you could be on your way to creating a sustainable marketing strategy that helps you brings in more customers and retain existing ones.
5 Best Digital Marketing strategy and tactics you should know for your business:
1 Social Media Marketing
Social Media Marketing is one of the best ways to get exposure and attract more and more customers to your business. It is one of the best cost-effective marketing techniques to use for your business. Social Media Marketing has the power to turn your business into a profitable brand but you must know how to utilize it for your business. Most of us are well known with social media platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. These platforms are useful in getting in touch with friends and loved ones. They are also powerful tools to promote as well as grow your business. An active social media marketing strategy allows you to reach more potential customers, engage existing followers, and drive traffic towards your website. It can also be a great aggregate to your content marketing and paid social media advertising campaigns. There are various social media platforms but you need to choose the right platforms for your business. Here are some popular platforms to use:
Facebook can be used for almost any niche or for promoting any type of product. It is a budget-friendly social media platform where marketing activities that would cost you lots of money through other channels can be used on Facebook at a minimum cost. Facebook analyses and updates all the information that millions of users enter into their profiles. The business page owner can pay to utilize this information to deliver through targeted advertising to a specific group.
Twitter also helps to boost your business. Twitter allows direct two-way communication with your potential customers. Twitter has a large user database, which includes your potential customers. Using trending hashtags will help you to reach an audience interested in a particular topic or a particular location. There is no cost included in opening a Twitter account. While paid ads are available, many businesses see benefits from organic posts and interactions because it is more expensive than Facebook. But it allows you to run different types of ads as per your target audience Twitter is a useful resource for gathering feedback from customers spread across the world.
Instagram is a great platform for fashion, health, beauty, fitness, modeling, and photography-related business. It can work for any other niche business too but Instagram will be the best choice for those niches. Instagram allows your site to connect with customers across various channels and boost your business by increasing more engagement. Instagram pictures help to attract super-engaged traffic that comes from these photos. Instagram engages more traffic than any other social media channel, so while comparing with various social media channels, Instagram beats out other sites like Facebook, Twitter, and Pinterest
LinkedIn is a platform used by professionals. LinkedIn deals with networking with potential clients. You can be a resource to your connections and followers by keeping your page up to date with relevant information. Branding yourself as the subject expert on your services will help them think of you when they need you and also help to generate quality leads. Having your own LinkedIn Page is a great way to gain attention from customers for your business. The page has the potential to show up when people search for your products and services in Google, as well as showing up for searches within LinkedIn. LinkedIn is the best place to showcase your business products & services and gain trust among the clients. The more recommendations you have from past customers and clients, more the opportunities to generate quality leads. LinkedIn helps to build trust with potential customers and clients by displaying your achievements which gives an exact overview to everyone about the products and services you offer.
Pinterest is one of the best platforms where consumers share products, designs, layouts, and trends that they’re loving. To ensure that your brand is at the top of upcoming trends in the industry you have to maintain an active presence on Pinterest. Pinterest is a platform that helps you to follow the top creators in the industry to find the emerging trends, but Pinterest regularly aggregates the categories of popular content for users based on their searches in search engines such as Google, Bing, and Yahoo.
2. Content Marketing
Content Marketing is a highly effective and efficient strategy to grow up your business. Content marketing generates twice more leads than paid search. As the goal of content marketing is to create and share unique, relevant, and engaging content that attracts your audience interested in your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, and lead magnets. It a cheaper and effective strategy than a paid strategy for your business. It also leads to Search Engine optimization. Content marketing is highly effective and gives long-lasting results but it takes some time to see results.
Content marketing can also generate quality leads and helps to build trust with the customers. When the audience views your content, they’re more likely to be interested in purchasing products and services from you in the future. With the addition of calls-to-action (CTA) placed directly in your content, you can generate new leads for your sales team. Business to Business (B2B) and Business to Consumer (B2C) companies use content marketing to grow their email lists, increase downloads, and generate quality leads or sales. The beauty of content marketing is that you can get as creative as you like and easily measure success with content marketing analytics.
3. Search Engine Optimization (SEO):
Search Engine Optimization is a highly effective digital marketing strategy that involves understanding what users are searching for in search engines such as Google, Bing, and Yahoo. Then use the insight to rank your website on top of the competitors. SEO is one of the most important drivers of organic (unpaid) traffic towards your websites and online channels. SEO ranking can be done by using trending keywords that users are searching for to find businesses like yours.
SEO (Search Engine Optimization) is one of the most cost-effective and efficient channels that deliver high Return on Investment than other marketing strategies and tactics as it increases your reach organically. SEO is a key ingredient for every business for building trust among the customers. It is the process of driving organic traffic from search engines namely (Google) without any added cost towards your website. So, with SEO you can continually acquire new customers for your business, without any cost. You can start blogging, optimize your services pages, homepage, and landing pages to get organic traffic from various search engines such as Google, Bing, and Yahoo.
4.Pay Per Click Advertising – PPC:
PPC is a paid form of digital marketing strategy where you run ads and pay a specific amount for every user who clicks on your ad. PPC takes a higher initial investment, which results in faster returns compared to organic marketing strategies. The most used PPC advertising platforms are Google Ads, Facebook Ads, and Instagram Ads as compared to other platforms available.
The key to success with PPC is targeting the right audience with the right content at the right time and the right place. Your goal is to drive clicks through to your website, landing page, or messenger box to convert the users into customers. PPC helps to attract new customers with far-reaching potential. Having your paid advertisement appear on the first page of search engine results in increased traffic to your site. PPC is also a cost-saving measure because you only pay when someone clicks on your Ad.
5. Affiliate Marketing:
To get started with affiliate marketing, you simply need to find a product that customers are looking for on various search engines such as Google, Bing, and Yahoo. Then join the company’s affiliate program to promote the product on your website, and then earn a commission on each sale of the product. Affiliate marketing helps to earn a good commission by promoting another company’s products through various social media channels, through your website, via email, or by direct selling to consumers.
Affiliate marketing involves hiring people to promote your product and giving them commission as a reward for their efforts. This is an effective strategy that helps to improve your sales. Affiliate marketing normally consists of a partnership between a business and an affiliate to help promote the sale of their product, with the retailer agreeing to pay a commission to the affiliate marketer for every sale of the product. In online-based businesses, the affiliate uses a unique link that’s created to track traffic that’s directed towards your site. The affiliate gets a certain cut from the sales made through those links.
Last but not least to conclude my blog, there are different strategies, tactics, and channels through which you can promote your business all over the world. However, you must first comprehend your target audience, their habits, their behavior, and the nature of your business. Because of the limited capital, promoting your business is not a difficult task, but you must be certain before taking any decisions and actions. To succeed, you must think differently than others and be creative. You can also hire a company to promote your business. Still looking for someone to promote your business, let us know here or in the comments. We are grateful to help you to grow your business.